I was just reading the blog of my friend Chuc Barnes, who has a great post in support of the iPhone4 and Apple in general. 

You’ve probably heard by now about the reception problems some users have experienced with their new generation phones, and I was fascinated by something Chuc had in his post:  The complaint rate is just .55%!  So this got me to thinking…

Consider this:  Whether it’s a fist-fight, a political scandal, or a problem with a new product, he who is first to the draw has the advantage.  In this case, the news of the iPhone4 problems came fast and furious through media reports, blogs, and top-of-the-hour news spots.  Buried deep in stories like this one was the truth of the infinitesimal fail rate.

And let me ask you this:  What would have been the result if Apple (more…)

Whether it’s in a business situation, or a personal conversation with someone close to us, this is human nature:  We tend to focus first on what we want.

What we want may be to close the sale.  

Or sway their opinion.

Or just get them to agree with us.

As we try to accomplish the goal of persuasion, our subliminal ‘logic’ leads us to expose our true objectives, to allow the other person to plainly see what we’re after.  This makes (more…)