Posts Tagged ‘Marketing’

Winners Throw the First Punch: The Fine Line Between a Complaint and a Bragging Point—Quick Lesson for You from the Disparaged Apple iPhone4…

Saturday, July 17th, 2010

iphoneI was just reading the blog of my friend Chuc Barnes, who has a great post in support of the iPhone4 and Apple in general. 

You’ve probably heard by now about the reception problems some users have experienced with their new generation phones, and I was fascinated by something Chuc had in his post:  The complaint rate is just .55%!  So this got me to thinking…

Consider this:  Whether it’s a fist-fight, a political scandal, or a problem with a new product, he who is first to the draw has the advantage.  In this case, the news of the iPhone4 problems came fast and furious through media reports, blogs, and top-of-the-hour news spots.  Buried deep in stories like this one was the truth of the infinitesimal fail rate.

And let me ask you this:  What would have been the result if Apple (more…)

Never Be a Sucker: Have You Ever Been Misquoted, Misunderstood—or Have You Been the One Who Missed the Big Picture…

Monday, November 2nd, 2009

angels-with-dirty-facesHave you ever said something to another person, and they didn’t take it the right way?  They got the wrong message, one you never intended… in fact, they “heard” something you didn’t even say? 

It’s pretty common that people hear the words of others and put their own spin on them.  Sometimes they hear what they want to hear.  Sometimes they even hear what they don’t want to hear… and still give you the credit for saying it.

If you’ve read my book (shameless plug:  If you haven’t, click on the cover above to get yours) you probably know more about me than I realized I was giving up when I wrote it.  But (more…)

Niche Fame Through Marketing by Association—A Quick Lesson from Annie Leibovitz

Tuesday, August 25th, 2009

paparazzi-red-carpetSure, I’m in:  Dirt sells, and nothing’s better than a celebrity in crisis, right? 

So I read about the impending financial ruin of Annie Leibovitz with some interest.   But I’m always considering the less obvious side of things, so when I was finished, something else hit me that I think is a lot more fascinating:  Her status as a “famous photographer”. 

Hmmm… pretty rare title, huh?  

In the first few pages of Conquering Deception© you’ll see a quote by my alter-ego, Calvin L. Hutton:  ”Persistence is more powerful than talent”.  But considering Leibovitz’ (more…)

INFAMOUS: Clyde Barrow on “The 3 Keys for Success”

Thursday, March 19th, 2009

 

225px-bonnieclyde_f11

One is never mentioned without the other; it’s always been “Bonnie & Clyde”, household names for nearly eight decades now.  Immortalized in book, movie, and song, their names have become the most repeated and recognizable of all the infamous bank robbers who freely roamed the Midwest in the early 1930s. 

 

Have you ever considered this:  Being known is a big part of being successful.

 

That’s what advertising and—even more importantly, branding—is all about. 

 

Now this criminal duo never planned to become famous, but Bonnie & Clyde had some things working for them that you’ll want to have working for you.  If you want to become successful and famous, that is. 

 

We’ll get to Bonnie in just a bit, but for now let’s consider Clyde and the lessons he can (more…)