Lesson No. 1:  Imagination is ALWAYS grander than reality.

You and I couldn’t see last week’s raid on Bin Laden’s cottage, so the photo you see here was all we had, a seed planted in each of us that we instantly germinated into a mental movie of what these officials ostensibly were watching.

The intensity of the room was palpable, this photo had an eerie energy to it that’s seldom seen in a still image, and it was generated solely by  (more…)

Whether it’s in a business situation, or a personal conversation with someone close to us, this is human nature:  We tend to focus first on what we want.

What we want may be to close the sale.  

Or sway their opinion.

Or just get them to agree with us.

As we try to accomplish the goal of persuasion, our subliminal ‘logic’ leads us to expose our true objectives, to allow the other person to plainly see what we’re after.  This makes (more…)